There's something off about the new JCPenney kettle and its billboard which premiered in Culver City, Los Angeles. Internet users immediately posted pictures of the billboard to Reddit and other sites which has garnered an avalanche of media attention and copious criticisms towards the US retailer.
The kettle's handle and lid combine to form a minimalist illustration that looks almost identical to Nazi leader Adolf Hitler's infamous moustache and side-parted hairstyle.
This was definitely unintentional marketing on the part of JC Penney. Although the kettle is being talked about at great length it's for all the wrong reasons. This new JCPenney billboard is a perfect example of failing to test a product on a varied audience. With all of the negative attention that JCPenney has received since this billboard went up, it won't be long until the Hitler-esque kettle is off the market.
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