It's here!! The marketing you've all been waiting for. Apple's released their teaser ads for the iPhone. And it's going to blow you away because for the first time an Apple ad actually promotes features, not just a silhouette dancing around. Honestly, the phone's integrated features look very slick but the real test will be whether the touchpad display is sensitive and durable enough for cell phone aficionados.
Implications - In advertising, there are two opposing angles that companies looking to attract consumers can take. The first is one that emphasizes the functionality and features of the product, while the other is centred around aesthetically appealing imagery that is memorable and catchy. Companies that strike a balance between these two approaches optimize consumer interest.
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