Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Chinese Zodiac-Inspired Sneakers

These New Instapumps from Reebok Tribute the Year of the Rooster

— January 5, 2017 — Fashion
With the end of January officially marking the year of the rooster according to the Chinese calendar, Reebok is gearing up to tribute the occasion with a new Instapump Fury model.

Unconventional in appearance, the cut-out sneakers feature a strange feather-like material throughout the upper. This is split up by leather that's a similar tone of egg-white. Although the majority of the new Instapumps carry this neutral hue, accents of deep purple complement the heel, where luxurious gold embroidery is also contained.

To drive the rooster theme further, the brand includes a silhouette of the bird on a button that appears on the tongue of the sneakers. To match the Lunar celebrations, the new model will become available on January 18th from select retailers only.
Trend Themes
1. Chinese Zodiac-inspired Sneakers - There is an opportunity for other brands to produce sneaker collections inspired by the Chinese zodiac, catering to a niche market.
2. Unconventional Materials and Construction - Innovative materials and construction methods can be used to create sneakers with unique and eye-catching appearances, setting them apart in a crowded market.
3. Cultural Celebrations as Marketing Strategy - Brands can leverage cultural celebrations such as Lunar New Year to create limited edition products that cater to consumers looking for something unique and exclusive.
Industry Implications
1. Fashion - Fashion brands can use unconventional materials and cultural celebrations to create unique and exclusive products that resonate with consumers.
2. Sports - Sports brands can create limited edition sneakers based on cultural celebrations, allowing them to engage with a wider range of consumers beyond just athletes.
3. Marketing and Advertising - Marketing and advertising agencies can help brands leverage cultural celebrations to create campaigns that resonate with consumers and generate buzz around new products.
5.2
Score
Popularity
Activity
Freshness