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These Rugged New G-SHOCK Watches Were Made with BAPE

 - Mar 8, 2017
References: gshock & hypebeast
These new G-SHOCK watches are a take on the brand's beloved DW-6900 model. To create the sleek timepieces, the brand joined forces with A Bathing Ape, an internationally recognized streetwear brand that's based out of Japan.

Although the co-branding isn't all that clear at first glance, once the light on the digital clock face is lit up, BAPE's iconic Ape Head logo appears. Despite how large the logo is, it's light enough in color to make reading the date and time as easy as ever.

Apart from the clock face and the black branding that complements various areas on the durable strap and more, the watches are a stark hue of white. This simple color palette gives the new G-SHOCK accessories a minimalist aesthetic.