Louis Vuitton's new exhibit 'Series 3' unveils the brand's creative process behind some of its iconic looks.
This marks the first time that the public will be exposed to more process-oriented material, and will see how creatives at Louis Vuitton conceptualize and execute designs. The new exhibit is separated into rooms, each of which has a unique purpose.
The first room is a geodesic dome and hangs lifted below a mirror. A white tunnel made from sail cloth creates an hallway where the theme of "journey" is introduced. Disorienting Louis Vuitton videos are projected on the wall next to an oversized, white branded trunk.
Once passed this first room, the rest of the exhibit pays special tribute to the brand's craftspeople, some of whom are seen working as part of the exhibit. Other areas in 'Series 3' also feature some of Louis Vuitton's signature pieces.
What's Driving This Trend
- Process-oriented Material
- Opportunity for businesses to showcase their creative process and engage with consumers on a deeper level.
- Interactive Exhibits
- Incorporating interactive elements into exhibits provides a more engaging and immersive experience for visitors.
- Transparency in Design
- Consumers are increasingly interested in understanding the design and craftsmanship behind products, creating an opportunity for brands to showcase their processes.
Who This Affects Most
- Fashion
- Fashion brands can leverage interactive exhibits and transparency in design to connect with consumers and build brand loyalty.
- Museums and Exhibitions
- Opportunity for museums and exhibition spaces to curate exhibits that focus on the creative process and engage visitors in a more immersive way.
- Craftsmanship and Artisanal Industries
- Craftsmanship-focused industries can use exhibits to highlight their skills and expertise, attracting customers who value hand-crafted products.
