Louis Vuitton's new exhibit 'Series 3' unveils the brand's creative process behind some of its iconic looks.
This marks the first time that the public will be exposed to more process-oriented material, and will see how creatives at Louis Vuitton conceptualize and execute designs. The new exhibit is separated into rooms, each of which has a unique purpose.
The first room is a geodesic dome and hangs lifted below a mirror. A white tunnel made from sail cloth creates an hallway where the theme of "journey" is introduced. Disorienting Louis Vuitton videos are projected on the wall next to an oversized, white branded trunk.
Once passed this first room, the rest of the exhibit pays special tribute to the brand's craftspeople, some of whom are seen working as part of the exhibit. Other areas in 'Series 3' also feature some of Louis Vuitton's signature pieces.
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