If you're the kind of person who always pairs a slice of pizza with a creamy dipping sauce, the launch of Papa Murphy's new Dipping Sauces is sure to get your attention.
Available for a limited time this summer, Papa Murphy's new Dipping Sauces let you take your favorite pizza to a whole new level. In total, there are three new Dipping Sauces to choose from: Garlic Butter, Marinara, and Ranch. The Garlic Butter Dipping Sauce is a creamy and savory garlic butter sauce, while the Marinara Dipping Sauce is a traditional red sauce with a tangy flavor profile that comes from the use of ripe tomatoes and Italian spices. Lastly, the Ranch Dipping Sauce is a creamy blend of ranch, herbs, and buttermilk.
Image Credit: Papa Murphy’s
Key Themes Behind This Trend
- Seasonal Dipping Sauces
- Dipping sauces are no longer just a sidekick to pizza, but rather an opportunity to create limited time offers and seasonal promotions for menu innovation.
- Customizable Flavor Profiles
- As consumers increasingly look for personalization in their dining experience, the ability to customize dipping sauces to specific tastes and preferences may be a way to stand out in a crowded market.
- Health-conscious Options
- Dipping sauces can present an opportunity to cater to health-conscious consumers by offering lighter options with clean ingredients and reduced sodium and sugar content.
Where This Applies
- Quick Service Restaurants
- QSRs can leverage seasonal and customizable dipping sauce offerings as a key differentiator and way to increase revenue.
- Food Product Manufacturing
- The creation and production of unique and innovative dipping sauce flavors can provide revenue streams for food product manufacturing companies.
- Online Food Delivery Services
- Online food delivery services can leverage dipping sauce partnerships with restaurants as a way to build brand awareness and value-added offerings for their customers.
