Nordstrom recently announced the launch of a new concept store that will be located inside a number of its existing retail outlets. While Nordstrom is known for carrying name-brand fashion designers, this pop-up boutique will give shoppers the opportunity to browse through independent labels as well.
The new concept store is called 'Space' and it is curated by Olivia Kim. Kim is known for her fashion-forward looks, which combine streetwear with high-end garments. Her eye for independent labels makes her an expert at tracking down the most popular up-and-coming designers. Some of the independent labels featured in Space include French designer Simon Porte Jacquemus and Russian brand Vika Gazinskaya.
Nordstrom's new pop-up boutique demonstrates one of the innovative ways that brands are expanding product ranges without compromising current selections.