This chart takes a look at the etiquette surrounding eating food in a new car. The humorous study takes a look at how long the no food rule (usually strictly enforced by new car owners) takes to break down. If you're a bit of a neat freak and like to keep your personal space, especially your car, pristine at all times, you'll definitely get a chuckle out of this unscientific study.
'The declining resolve of brand new car owners over time' chart will show you just how quickly drivers can go from "No eating, not in my baby" to "Hey could you pass the fries." Get the air fresheners and vacuum cleaners out and get ready to roll on through your nearest drive-thru guilt-free.
Key Themes Behind This Trend
- Car Snacking
- There is an opportunity for food and beverage companies to create snack products that are mess-free and appealing to car owners.
- In-car Entertainment
- Developing engaging and interactive in-car entertainment systems that can keep drivers and passengers occupied while driving could increase the amount of time spent in cars and provide opportunities for new marketing channels.
- Car Cleaning
- Innovative car cleaning products and services that are quick, affordable, and eco-friendly could cater to car owners who want to keep their cars clean and prevent accidents caused by distractions.
Where This Applies
- Food and Beverage
- Food and beverage companies can develop snack products that are mess-free, easy to eat, and appealing to car owners.
- Automotive
- Automotive companies can develop in-car entertainment systems and features that can keep drivers and passengers engaged while driving and create new marketing channels.
- Cleaning
- Cleaning product and service companies can innovate and offer quick, affordable, and eco-friendly car cleaning solutions to cater to car owners who want to keep their cars clean and safe while driving.
