College Humor created these new book titles for classic novels, meant to appeal to kids of the Internet age. These catchy titles are designed to be like “clickbait,” links on the Internet, which make people want to click on to read more. Classic book titles like ‘The Great Gatsby’ and ’To Kill a Mockingbird’ are respectively turned into ‘He’s Rich. He’s Hot. So What’s His F*cking Problem?’ and ’Still Think Racism Doesn’t Exist? Read This and Tell Me When Your Jaw Hits the Floor.’
Although there is some groaning about having to read these classic books in school, these hilarious titles certainly make them seem more appealing to the Millennial generation. If you had to choose between ‘Charlotte’s Web’ and ‘This Adorable Pig is Beyond Amazeballs,’ which book would you be more likely to flip open?
Why This Trend Is Growing
- Millennial Book Marketing
- Opportunity to create catchy book titles that resonate with the Millennial generation and encourage them to read classic novels.
- Clickbait-inspired Content
- Potential to apply clickbait techniques to traditional media, such as book titles, to generate curiosity and engagement.
- Humor in Literature
- Chance to infuse classic novels with humor by giving them modern and relatable titles, making them more accessible to readers.
Industries Being Reshaped
- Publishing
- Disruptive innovation opportunity to revitalize the book industry by attracting Millennial readers through innovative and catchy titles.
- Marketing and Advertising
- Opportunity to leverage clickbait-inspired techniques in various industries to engage and attract target audiences.
- Entertainment
- Possibility of incorporating humor and modern elements in literature, film, and TV adaptations to appeal to a broader audience.
