Durable Multi-Material Sneakers

The New Balance 'Made In The USA' SuperFabric Sneakers are Rugged

The New Balance 'Made In The USA' SuperFabric sneakers are an expertly crafted footwear style that will offer wearers with enhanced durability against the rigors of everyday wear. Coming in the iconic 998 and 997 styles, the sneakers are both made with pigskin suede along with leather for a timeless finish that is also inherently durable. The sneakers are further enhanced with SuperFabric on the collar, tongue and midfoot that acts as a reinforced protection layer for a premium level of durability.

The New Balance 'Made In The USA' SuperFabric sneakers are priced started at $180 and are part of the increased demand for high-quality fashion products as consumers seek to invest in styles that will last for extended periods.

Enhanced Durability
The trend of incorporating durable materials and construction techniques in footwear offers opportunities for disruptive innovation in the sneaker industry.
Multi-material Design
The trend of combining different materials in the construction of sneakers presents opportunities for disruptive innovation in the footwear industry, allowing for enhanced performance and unique aesthetics.
Increased Demand for High-quality Fashion
The trend of consumers seeking high-quality fashion products presents opportunities for disruptive innovation in the fashion industry, especially in creating long-lasting and premium footwear designs.

Where This Applies

Footwear
The incorporation of durable materials and multi-material designs in sneakers creates disruptive innovation opportunities for footwear manufacturers and retailers.
Fashion
The increased consumer demand for high-quality fashion products offers disruptive innovation opportunities for fashion brands and retailers to create durable, high-end footwear styles.
Manufacturing
The growing trend of incorporating durable materials and multi-material designs in various industries, including footwear manufacturing, presents opportunities for disruptive innovations in manufacturing processes and technologies.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 56%
Freshness 9%

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