The New Balance Experience Store Provides a Valuable History Lesson

 - Mar 12, 2010
References: newbalance & swipelife
The first of its kind in Shanghai, the New Balance Experience Store is so much more than just a retail outlet. With brick walls, old antique phones, big chandeliers and turn-of-the-century windows and cabinets, this shop resembles more of a heritage museum than a place to buy kicks.

Much more than just a pretty cover though, the New Balance Experience Store offers up some interesting facts about the beginnings of their company as well as pieces of info on the origins of the running shoe.

I'm pretty sure I'd have the urge to smoke a cigar and drink some brandy if I set foot in there.