New Balance Japan introduces its iconic New Balance 801 sneaker model in a new update that is made possible with the contributions of outdoorsy brand The Apartment. The bespoke sneakers are released to tackle the outdoors, with durable elements that make up the silhouette.
The low-top shoe is bright and colorful completed with GORE-TEX specifications. The outsole is constructed with premium rubber materials to hang to different types of terrain along with soft ABZORB cushioning systems for comfort. There are additional design accents that are reflective on the eyelets informed by yellow that travel up to the ankle collar which is in contrasting black. With the sneakers are a pair of shorts to match and carabiners.
Image Credit: New Balance Japan
Why This Trend Is Growing
- Bold Outdoor Sneakers
- Opportunity for sneaker brands to create durable and vibrant footwear designed for outdoor activities.
- Collaboration with Outdoorsy Brands
- Potential for brands to team up with outdoorsy companies to combine their expertise and create specialized outdoor products.
- Integration of GORE-TEX Technology
- Disruptive innovation opportunity to incorporate GORE-TEX specifications into various products to enhance durability and weather resistance.
Industries Being Reshaped
- Footwear
- The footwear industry can tap into the demand for durable and stylish outdoor sneakers.
- Outdoor Gear
- Outdoor gear companies can explore collaborations with fashion brands to create functional yet fashionable outdoor products.
- Textile Technology
- The textile industry can capitalize on the integration of GORE-TEX technology by developing new applications and expanding into different sectors.
