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"Mi Swing Es Tropical"

 - May 17, 2007   Updated: Jun 22 2011
References: apple & techeblog
Apple just posted their latest iPod ad campaign, "Mi Swing Es Tropical." The creative execution is inspiring, which means that you'll see this ad posted on thousands of sites over the next few days... The ad features silhouette dancers who groove to Mi Swing Es Tropical, a song by Nickodemus & Quantic featuring Tempo. If you're looking for the music, find it HERE.

Implications - Companies such as Apple have to be careful when it comes to advertising. This is because they can be forced to use similar concepts in their newer campaigns to continue association. One company that is known for doing this is Telus; using the same concepts over and over again creates more instant brand recognition.