To generate some interest in the new Adidas shoes coming to The Chimp Store in 2014, the store commissioned British artist and graphic designer Chris Anderson to create replicas of the footwear styles in cardboard.
The models of the cardboard shoes are made to scale, with all of the components you'd expect from a real Adidas shoe — tongues, shoelaces, soles, perforations, stripes and of course, cleverly-placed Adidas logos.
The shaping of the corrugated cardboard is what really sells these shoes as true Adidas look-alikes. For the project, Anderson recreated stunning replicas of Adidas' Superstar Shelltoe, zx700, zx8000, Campus and the iconic Stan Smith Shoe. The artful pieces will definitely generate some interest in the new Adidas shoes coming to The Chimp Store in the new year.
Photo Credits: designboom, andoillustrates
What Makes This Trend Stand Out
- Cardboard Replicas
- There is an opportunity in creating to-scale replicas of products out of cardboard as an effective marketing tool.
- Handcrafted/tactile Marketing
- There is an opportunity in creating handcrafted, tactile marketing campaigns that capture audiences' attention in an age of digital marketing.
- Innovative Brand Promotions
- There is an opportunity in innovating brand promotions by creating unique and captivating experiences that leave lasting impressions.
Sectors Adopting This
- Marketing
- There is an opportunity for marketers and advertisers to create out-of-the-box campaigns that bypass digital saturation and appeal to potential customers.
- Retail
- There is an opportunity for retailers to create in-store experiences that leave lasting impressions and showcase new products in unique ways.
- Art/design
- There is an opportunity for artists and designers to collaborate with brands to create unique, creative campaigns and marketing materials.
