Having been to a few rock shows, I do fear that my hearing will eventually start to go. So it's a little reassuring to see these Neuroth 'Concert Tickets' prints.
Neuroth is one of Austria's leading hearing aid companies. The Neuroth 'Concert Tickets' posters display retro concert tickets from James Brown, Johnny Cash and the Doors shows back in the 60s and 70s. The idea is to remind the elderly that their hearing was good back in the day. Before you judge, the company isn't rubbing it in; instead, Neuroth is assuring that this hearing capability is possible again with its new Hi-Fi hearing aids.
It's a clever ad that truly depicts what Neuroth is all about. Hopefully, we'll see the company release other ads that feature more modern bands.