Bragging Lights

Eco House Glows in Different Colors Based on Energy Use

Kaplan Thompson’s Brightbuilt Barn design is a uber energy efficient prefab design. The LED light skirt indicates whether structure is generating more or less energy than it is using. If the skirt turns green, the building is using less energy than it produces, when yellow, energy use is breakeven, and when it turns red, the building is using more than it is producing.

The Rockwood Main home is the subject of LEED certification. Because of the prefabrication, they can be built off-site and located nearly anywhere.

Energy Efficient Buildings
Opportunity for disruptive innovation in designing and constructing buildings that generate more energy than they use.
LED Technology
Opportunity to create innovative LED lighting systems that visually indicate energy usage in buildings.
Prefab Construction
Opportunity for disruptive innovation in the off-site construction of energy-efficient buildings.

Who This Affects Most

Architecture
Opportunity for architects to incorporate energy-efficient design principles into their projects.
Lighting
Opportunity for lighting companies to create innovative LED systems for energy monitoring.
Construction
Opportunity to revolutionize the construction industry with off-site prefabrication technology.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 28%
Freshness 8%

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