Nerf x Reebok Collaborated on a Colorful, Playful Selection of Sneakers
Laura McQuarrie — June 10, 2021 — Fashion
References: footwearnews
Nerf x Reebok teamed up to create a retro basketball shoe collection with three silhouettes and four colorways that pay homage to the brand's iconic blaster toys. Reebok’s Pump Omni Zone 2, Kamikaze 2 and Kamikaze 2 Low have been reimagined in eye-catching colors like slime green and playful glow-in-the-dark paint splatter effects.
The Nerf x Pump Omni Zone 2 “Light Jammer" stands out with a vibrant orange and green colorway and a design that lights up to reference the Nerf Sports Nerfoop. There's also the Omni Zone 2 “Big Bad Backboard," which goes with a darker black and plum colorway.
The capsule collection is first being introduced for Reebok Unlocked members and to Hasbropulse.com before the styles will be more widely available.
The Nerf x Pump Omni Zone 2 “Light Jammer" stands out with a vibrant orange and green colorway and a design that lights up to reference the Nerf Sports Nerfoop. There's also the Omni Zone 2 “Big Bad Backboard," which goes with a darker black and plum colorway.
The capsule collection is first being introduced for Reebok Unlocked members and to Hasbropulse.com before the styles will be more widely available.
Trend Themes
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Retro-inspired Sneaker Collections — Design and market products inspired by childhood favorite toys or games to create nostalgic connections with consumers.
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Collaboration Between Non-related Brands — Partner with companies from different industries to create new and innovative products that will stand out in the market.
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Innovative Design with Unique Features — Emphasize unique features on a product that sets it apart from competitors to attract consumers who are looking for something different.
Industry Implications
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Fashion — Produce creative collaborations that merge fashion and pop culture to attract a wide range of consumers.
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Toy — Partner with shoe companies to introduce innovative designs that bring favorite toys to life in a new way.
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Sporting Goods — Create unique and eye-catching designs on athletic shoes to attract younger and more fashion-conscious customers.
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