Mexican toy manufacturing company Hasbro gives children a taste test of its NERF toy guns through an online video game. Known for its extensive line of quality toy ammunition, Hasbro markets its physical products through virtual engagement.
The free online game is a great publicity tactic. By making it free of charge and very easily accessible, the game spreads among computer-savvy children. There is no registration required, which makes the Hasbro NERF website a welcoming stop for children. This way, children will inevitably get familiar with NERF products and potentially browse through the site to shop. The games are also designed to help practice NERF gun-handling skills, while subtly advertising new product launches or dart refills.