Nerd Sports

Speed Cabling

Now even the nerds can be good at sport, although I doubt this one will ever make it to the Olympics, but you never know even curling did. The sport: Speed Cabling. The Objective: see who can untangle bundles of CAT-5 Ethernet cables the fastest. The Reward: Ultimate geek glory to bestow upon your friends, and pasta dinner for 2.

The bundles of CAT-5 are created by putting a figure-8 structure into a dryer on high for a regulation of 3 minutes. This process if performed to get maximum tanglement out of the wire, as well as being unbiased. In the video BBTV takes us to the championships and gives us a one on one with some competitors and explains the sport more thoroughly.

Founded by Steven Schklone, the sports first ever championships have just concluded in LA on Feb 8th, 2008. Competitors were asked before going into preliminaries, to come up with an intimidating cabling nickname, I'm not to sure how that is going to help them with those difficult pretzel knots, but hey why not.

Nerd Sports
Opportunity for innovation in creating unique sports experiences for niche audiences.
Speed Cabling
Opportunity for innovation in creating competitions around untangling cables quickly.
Geek Glory
Opportunity for innovation in designing rewards and recognition for technology enthusiasts.

Industries Being Reshaped

Sports Entertainment
Opportunity for disruptive innovation in developing and marketing unconventional sports events.
Technology
Opportunity for disruptive innovation in creating new products or tools to simplify cable management and organization.
Gaming and Esports
Opportunity for disruptive innovation in integrating technology and gaming elements into sports competitions for tech-savvy enthusiasts.
SCORE
4.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 90%
Freshness 8%

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