The neon guitars designed by Rich Roland are instruments that anybody could own, even if they couldn't play them.
Embedded with neon lights, this sound-sensitive guitar changes in lighting as different tunes are played. Ranging well over $10,000 a piece, these neon guitars by Rich Roland are a little over the price range of what most people can afford. However, these pieces are undeniably interesting nonetheless.
Implications - Now that the economic downturn is over, consumers are feeling less anxious about their economic well-being. Consumers have a desire to express these feelings through bright and bold choices. Companies have an opportunity to engage with customers by offering choices that reflects their desire for bold choices.