Hong Kong-based fashion label Still House introduces its latest range of wearables that celebrate its own roots and heritage with the Neighbor collection. The brand produced and designed all of the pieces locally and to showcase the newest pieces, the lookbook spotlights the streets of local neighborhoods as well.
The purpose is to remind others of the world that existed before the pandemic where it was a friendly place where smiles and "good morning" phrases were exchanged daily. In terms of design, the pieces are functional and comfortable without compromising style. The items include sweaters, collarless jackets, and wide-legged trousers with a color palette that is mostly neutral with hues of black, brown, grey, and white.
Image Credit: Still House
Why This Trend Is Growing
- Local and Seasonal Fashion
- Bringing back traditional, locally-sourced and designed fashion for environmentally sustainable and culturally significant clothing.
- Neighborhood-inspired Collections
- Creating fashion collections inspired by local surroundings that celebrate cultural heritage and community values.
- Functional and Stylish Designs
- Balancing comfort, functionality, and style in fashion design to meet the needs of the modern consumer.
Industries Being Reshaped
- Fashion Design
- Opportunity for local and independent designers to showcase their culture and heritage through sustainable and functional fashion design.
- Retail and Fashion Merchandising
- Opportunity for retail and fashion businesses to connect with consumers through community engagement and cultural storytelling in fashion merchandising.
- Sustainable and Ethical Fashion
- Opportunity to cater to consumers who prioritize sustainability and ethical practices in fashion production and design.
