Timex Suits Up with Cynthia Rowley on the New 'Navi' Collection
Grace Mahas — July 12, 2022 — Fashion
References: timex
Timex, the popular American watch brand, recently joined forces with iconic Manhattan-based designer Cynthia Rowley for the new Navi collection. The collection pays homage to the designer's boundary-pushing neoprene wetsuit and combines form and function to create a dynamic timepiece.
The Navi style of the collection is a 38mm stainless-steel case profile of one of Timex's best-selling dive watches. A timepiece with a soft, beautiful silicone rubber strap and a mineral glass crystal lens, the Timex x Cynthia Rowley' Navi comes in two colorways: light blue/white and black/white. As a final touch, the brand even encased the timepiece inside a neoprene pouch that can be submerged in water.
Retailing for $150, the collection will be available for purchase starting July 12th on Timex.com, CynthiaRowley.com and selected stores.
The Navi style of the collection is a 38mm stainless-steel case profile of one of Timex's best-selling dive watches. A timepiece with a soft, beautiful silicone rubber strap and a mineral glass crystal lens, the Timex x Cynthia Rowley' Navi comes in two colorways: light blue/white and black/white. As a final touch, the brand even encased the timepiece inside a neoprene pouch that can be submerged in water.
Retailing for $150, the collection will be available for purchase starting July 12th on Timex.com, CynthiaRowley.com and selected stores.
Trend Themes
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Neoprene-inspired Watches — Opportunity to explore materials popular in other industries for watchmaking.
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Form-function Combos — Potential to incorporate practical design features into stylish products.
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Branded Collaborations — Prospects for partnerships between popular brands to create unique products.
Industry Implications
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Watchmaking — Innovations in watch design and materials offer opportunities for new products and markets.
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Fashion — Fashion designers can collaborate with tech companies to create stylish wearable technology products.
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Outdoor Recreation — Integration of durable and water-resistant materials into outdoor products can enhance their functionality and appeal.
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