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Coto Stuffs Their Boxes With Reindeer Moss

 - Feb 1, 2009   Updated: Aug 4 2011
References: cotoluxe & thedieline
New York luxury fashion accessories company Coto has come up with a unique eco-friendly packaging solution that sees them sourcing their materials straight from nature.

Their cufflinks are packed into a tiny glass vial branded with their logo, which is then sealed with a cork and shipped nestled in a bed of reindeer moss. Their ties come in round boxes that are also shipped in moss.

This is my absolute favorite green packaging innovation!

Implications - Consumers in modern society are looking for ways to protect the planet more than ever before. Products that contain a sustainable method of production are appealing to those who want to maintain a greener lifestyle.