Drought-Defying Sugars

This Naturally Occurring Sugar Protects Against Dehydrations

Designer Jamie Tai recently discovered a way of using a naturally occurring sugar to protect against dehydration. In recent years, global warming has intensified periods of drought and other forms of extreme weather. This natural substance provides a new way for humans to adapt to changing global conditions.

'Trehalose Artefacts' is a project that involves the use of trehalose to protect against dehydration in extreme conditions. The naturally occurring sugar is infused into clothing and skincare products to supply the user with a source of hydration. These products are ideal for mountaineers, construction workers or anyone else who spends a significant amount of time in extreme conditions.

While the sugar-based hydration products are only a concept, the project demonstrates some of the unique ways that scientists are preparing for changing environmental conditions.

Naturally Occurring Sugar
A new way to create products that provide a source of hydration using natural sugars, presenting an opportunity for companies to create new products that are environmentally sustainable.
Innovative Applications of Trehalose
Trehalose is being used in different scenarios, such as skincare and clothing products, providing an opportunity for companies to innovate with this ingredient.
Adapting to Changing Global Conditions
As global warming changes environmental conditions, companies can create products that adapt to these new situations, using Trehalose as a natural solution.

Industries Being Reshaped

Outdoor Clothing Industry
Outdoor clothing companies can incorporate Trehalose-infused fabrics to provide consumers with products that protect against dehydration in extreme conditions.
Skincare Industry
Skincare companies can innovate with Trehalose as an ingredient to create environmentally sustainable products that protect against skin dehydration.
Construction Industry
Construction companies can use Trehalose in materials such as cement or paint that will harden more effectively in extreme conditions, providing a more durable and sustainable solution.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 11%
Freshness 8%