Known for its 100% natural oil blend and its sustainability-focused mentality, Siblings has definitely appealed to eco-conscious candle lovers. Now, the brand looks to appeal to those who are aesthetically minded, as well, with a creative package and a new scent.
The brand new Artist Series: Lake Life, smells of Strawberry, Geranium, Wild Rose, Fresh Air, and Vanilla made up of the brand’s signature 100% natural oil blend. The product seeks to evoke a tranquil scene: “For a moment, time slows down. Your to-do list includes nothing but a dip in the lake and a snooze in the shade. White nights lead to late dinners and a few too many drinks at the cottage with loved ones.”
The natural oil blend is offered in 100% compostable packaging that captures attention with original art by Spanish artist Paula Sanz Caballero.
Image Credit: Siblings
What's Driving This Trend
- Eco-friendly Candle Collaborations
- There is an opportunity for candle brands to collaborate with artists and create sustainable, aesthetically pleasing products that appeal to eco-conscious consumers.
- Artist-driven Packaging Designs
- Incorporating original artwork into packaging designs can attract consumers who value unique and creative products.
- Sensory-driven Product Development
- Developing products that concentrate on evoking emotional responses through scents, visuals, and packaging design can attract consumers seeking an immersive experience with each purchase.
Who This Affects Most
- Candle Industry
- Candle companies can collaborate with artists, experiment with eco-friendly packaging materials, and create scents that transport consumers into unique sensory experiences.
- Art and Design Industry
- There is an opportunity for artists to collaborate with companies to create distinctive and impactful packaging designs that highlight their artistic abilities and showcase unique artwork on products.
- Sustainability Industry
- The use of compostable packaging is just one example of how environmentally conscious businesses can actively seek and implement innovative and sustainable solutions to better serve consumers and the planet.
