11 11 Lychee eau de parfum is a new release from Lake & Skye that expands the 11 11 Collection of sheer fragrances with an ethereal feel.
Lake & Skye's latest launch opens with a burst of juicy raspberry, cassis, and lychee, creating a sweet, sparkling first impression that feels playful and vibrant. As it settles, delicate peony and soft ambrette seeds emerge, wrapped in a gentle layer of sugar crystals for a touch of warmth and femininity. The base grounds the fragrance with a modern woodiness—upcycled oakwood, hinoki, and ambroxan—leaving a clean, earthy trail that feels both fresh and grounded.
With the brand's signature 11 11 second-skin musk, the lychee-berry fragrance creates an aromatic experience that's personal, bright, fresh, and uplifting.
What's Driving This Trend
- Upcycled Ingredients in Fragrances
- The use of upcycled oakwood and other eco-friendly materials in perfumes is redefining sustainability in the fragrance industry.
- Layered Scent Profiles
- Perfumes with intricate and layered scent compositions, such as blends of fruity, floral, and woody notes, are captivating consumers seeking depth in their olfactory experiences.
- Personalized Aromatic Experiences
- Fragrances that evoke personal and intimate aromatic experiences are gaining traction as consumers pursue scents that resonate on a personal level.
Who This Affects Most
- Perfume and Fragrance Manufacturing
- The perfume industry is witnessing a shift towards incorporating innovative, sustainable ingredients like upcycled oakwood to cater to environmentally conscious consumers.
- Sustainable Materials Supply
- As demand for sustainable fragrances grows, the market for eco-friendly and upcycled raw materials is expanding significantly.
- Luxury Consumer Goods
- The luxury goods sector is increasingly exploring fragrant products that offer unique, personal, and complex scent profiles to stand out in a competitive marketplace.
