There is something eerie and depressing about Nathan Ward's photography. The photos are breathtaking but the subjects have a lonely, rejected sentiment as they look lost in thought in their rural surroundings.
Nathan Ward does a great job at capturing an isolated tone for each photograph as each subject looks longingly outside of the frame. Ward even manages to capture a menacing, murderlike quality in one photo as an unidentified individual stands in the dark behind a phone booth. Even the dog looks depressed as it sits in the back of a van waiting for its long lost owner.
Implications - With many consumers caught up in a hectic lifestyle, individuals are looking for new ways to experience a sense of escape from their everyday lives. By making products that provide sensations of freedom and the appearance of release from the contemporary world, companies can hone in on a growing customer demographic.