Nathan Ward Uses Lonely Subjects for His Latest Collection
Jamie Danielle Munro — July 6, 2011 — Fashion
There is something eerie and depressing about Nathan Ward's photography. The photos are breathtaking but the subjects have a lonely, rejected sentiment as they look lost in thought in their rural surroundings.
Nathan Ward does a great job at capturing an isolated tone for each photograph as each subject looks longingly outside of the frame. Ward even manages to capture a menacing, murderlike quality in one photo as an unidentified individual stands in the dark behind a phone booth. Even the dog looks depressed as it sits in the back of a van waiting for its long lost owner.
Implications - With many consumers caught up in a hectic lifestyle, individuals are looking for new ways to experience a sense of escape from their everyday lives. By making products that provide sensations of freedom and the appearance of release from the contemporary world, companies can hone in on a growing customer demographic.
Nathan Ward does a great job at capturing an isolated tone for each photograph as each subject looks longingly outside of the frame. Ward even manages to capture a menacing, murderlike quality in one photo as an unidentified individual stands in the dark behind a phone booth. Even the dog looks depressed as it sits in the back of a van waiting for its long lost owner.
Implications - With many consumers caught up in a hectic lifestyle, individuals are looking for new ways to experience a sense of escape from their everyday lives. By making products that provide sensations of freedom and the appearance of release from the contemporary world, companies can hone in on a growing customer demographic.
Trend Themes
1. Lonely Photography - Creating photography with a solitary and melancholic atmosphere can appeal to consumers seeking an escape from their busy lives.
2. Isolation Aesthetics - Exploring the beauty of isolation in photography can evoke emotions and resonate with individuals seeking a break from the modern world.
3. Emotional Narratives - Telling stories and capturing emotions through rural photography can offer a unique and immersive experience for viewers.
Industry Implications
1. Travel and Tourism - Developing travel experiences or destinations that provide a sense of seclusion and escapism can attract customers seeking solitude.
2. Art and Photography - Creating photography exhibitions or art pieces that emphasize the beauty of isolation can resonate with individuals looking for emotional connections.
3. Wellness and Self-care - Incorporating lonely aesthetics in wellness retreats or self-care products can appeal to consumers seeking solace and relaxation.
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