Sleepwalk-Inspired Editorials

The Sleepwalker Editorial for Nasty Magazine Stars Codie Young

Model Codie Young sports a dazed expression in this Nasty Magazine editorial, shot by fashion photographer Nhu Xuan Hua. This colorless series is called 'Sleepwalker.' Many of these hazy fashion photos feature surreal dream-like elements that make this series extra intriguing.

Young wears chic office attire in most of these shots (though in a few photos she appears to be wearing nothing at all). In one of these sleepwalk-inspired shots Young seems to have tied her clothes on with a belt instead of actually putting them on. In another photo she appears to have put her jacket on upside down.

Stylist Francesca Pinna put together the grayscale looks seen in this dreamy winter series. Young may look dazed and confused in this Nasty Magazine editorial, but she's dressed for success.

Surreal Fashion
There is an opportunity for fashion brands to incorporate dream-like elements and hazy aesthetics into their collections, creating a captivating and ethereal experience for consumers.
Office Attire with a Twist
Brands can explore unconventional ways of styling office attire, such as using belts to secure clothes instead of traditional methods, to provide a fresh and creative take on professional fashion.
Upside Down Fashion
The concept of wearing clothes upside down presents an opportunity for disruptive innovation in the fashion industry, pushing the boundaries of traditional garment construction and challenging conventional ideas of clothing.

Industries Being Reshaped

Fashion
Fashion brands can leverage surreal aesthetics and unconventional styling techniques to create unique and captivating collections.
Photography
Photographers can experiment with dream-like elements and hazy aesthetics to create visually stunning editorials that stand out in the industry.
Styling
Stylists can explore unconventional ways of dressing models, such as upside down fashion, to bring a fresh and unexpected twist to fashion editorials.
SCORE
6.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 82%
Freshness 8%

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