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Cereal-Coated Burgers

McDonald's New Nasi Lemak Burger Boasts a Corn Flake-Covered Chicken Patty

— July 22, 2017 — Lifestyle
To celebrate the 2017 Singapore Food Festival, McDonald's recently rolled out an exclusive new sandwich dubbed the 'Nasi Lemak' burger. Featuring the fragrant taste of coconut and a crispy cereal coating, the new burger is a far cry from a traditional Big Mac.

The Nasi Lemak burger is a chicken sandwich made with unexpected toppings. The patty itself is made from coconut-flavored chicken thighs that have been coated with corn flake cereal bits. The patty is then paired with a spicy sambal sauce, caramelized onions, a fried egg and cool cucumber slices. The whole thing is served on a lightly toasted semolina bun to top off the unexpected flavor combination.

While the coconut-flavored creation may sound unusual to North American consumers, the burger is actually based on a popular Malay dish of the same name, which consists of rice cooked in coconut milk and pandan leaf.
Trend Themes
1. Coconut-flavored Foods - There is an opportunity to innovate and introduce coconut flavor into different food products, offering a unique taste experience.
2. Unconventional Burger Toppings - There is a potential for creating burgers with unexpected and creative toppings, appealing to adventurous eaters who are looking for new flavor combinations.
3. Ethnic Fusion Cuisine - Exploring the fusion of different ethnic flavors and ingredients can result in innovative and exciting dishes that cater to diverse tastes.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the growing market demand for unique flavor experiences by creating products with coconut-based flavors.
2. Fast Food - Fast food chains can attract customers with unconventional burger toppings, offering a twist on traditional menu items and appealing to adventurous eaters.
3. Restaurant and Hospitality - Restaurants and other hospitality businesses can explore the creation of ethnic fusion dishes, providing customers with a unique and memorable dining experience.
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