As NASA's Terra satellite passed over the State of Georgia, it picked up images of the wildfires that have been burning in the Southeast. The fires began on April 27, 2007, and continue to ravage Florida and Georgia, consuming roughly 50,000 acres.
Implications - Satellite photos are important to not only scientists, but consumers as well. They are curious to see views of Earth that they never dreamed they would be able to. Companies that enable their target market to explore, learn and visualize the world in a different way or from a different perspective will hook potential consumers who are intrinsically inquisitive.