With visuals in mainstream media becoming more unnecessarily complex, it’s refreshing to see work from artists like Naomi Wilkinson, who returns to traditional values through rendering technique and subject matter.
You’ll notice the images in this gallery depict people living simplistic and traditional lives in Spain. They are enjoying various activities and do not seem to be bogged down by technological advancements. For those who live in North America and can sometimes feel overwhelmed by consumerist societies’ overreliance on technology, these images offer a great deal of escapism.
Viewers will also notice Naomi Wilkinson illustrates her images in a very rustic style. The visuals appear hand-made, giving it a very human quality that contrasts the sterility of digital artwork. This, in turn, makes audiences empathize with her images more readily.
What Makes This Trend Stand Out
- Traditional Living
- Opportunity for businesses to provide products or services that celebrate traditional living and escapism from technological advancements.
- Rustic Art Style
- Opportunity for artists to create hand-made, humanized visuals in contrast with the sterility of digital art.
- Simplistic Subject Matter
- Opportunity for artists to depict culturally significant subjects through medium that celebrate traditional values.
Sectors Adopting This
- Art and Design
- Opportunity for artists to utilize traditional and hand-crafted techniques in a digitally advanced industry.
- Tourism and Travel
- Opportunity for businesses in tourism and travel to offer traditional cultural experiences and escape from consumerist societies.
- Retail and Consumer Products
- Opportunity for businesses to provide products that celebrate traditional living and authentic cultural practices.
