Erfolgswelle is a Swiss naming agency that is taking baby names to the next level. For a small fee of $31,000 USD, it will help parents come up with a brand-new first name. While celebrities such as Beyonce, Kanye and Gwyneth are fine with reappropriating other words such as 'blue,' 'north' and 'apple,' this naming agency helps those who want their child to stand out even more.
CEO and owner of the Erfolgswelle naming agency, Marc Hauser, says, "We're looking for a really nice sound of the name and a good feeling for the name because we're creating a mythology and a history around the name as well." Since a name is one of the biggest part of a person's identity, it is only natural parents would fret over choosing the right one.