Naked & Famous Blends Raw Denim with Street Fighter Game
References: thenakedandfamous & hypebeast
Premium denim label Naked & Famous joins forces with Japanese video game company Capcom to deliver a range of Street Fighter Round II jeans and shirts. This makes the two labels' second collaboration, following its first one back in November of last year. The latest project is entitled 'Round 2,' and it is comprised of jeans with leather patches and graphic prints, as well as button up shirts with motifs from the game. Naked & Famous designer and founder Brandon Svarc expresses his excitement with the latest round, and the difficulty to craft it all.
The collection is decorated with unique motifs that nod to some of the most infamous visuals from Street Fighter II including those of characters Chun Li, Ryu, Ken, M. Bison, and Akuma. The capsule makes use of custom woven Japanese selvedge denim as well, that was done in an old-fashioned shuttle loom in Japan's Okayama prefecture.
The collection is decorated with unique motifs that nod to some of the most infamous visuals from Street Fighter II including those of characters Chun Li, Ryu, Ken, M. Bison, and Akuma. The capsule makes use of custom woven Japanese selvedge denim as well, that was done in an old-fashioned shuttle loom in Japan's Okayama prefecture.
Trend Themes
1. Video Game Apparel Partnerships - Collaborations between clothing and video game companies offer opportunities for unique apparel collections that appeal to gaming fans.
2. Customized Denim - Incorporating unique, custom motifs into denim clothing can offer a disruptive innovation opportunity for brands to stand out in a crowded market.
3. Nostalgic Design Elements - Including nostalgic design elements from popular media franchises in apparel collections can tap into consumers' emotional connections, creating a unique selling point.
Industry Implications
1. Fashion Industry - The fashion industry can leverage partnerships with video game companies to create a unique product offering.
2. Gaming Industry - The gaming industry can collaborate with fashion brands to extend the reach of their intellectual property and increase brand awareness.
3. Textile Industry - The textile industry can explore opportunities to innovate and customize fabrics to meet the needs of brands looking for unique materials for their collections.
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