A fashionable new Nails Inc. nail polish collection sources right from the colors and patterns of the Preen by Thorton Bregazzi Spring/Summer 2014 runway show. The Nails Inc. and Preen partnership resulted in three new solid colors created to match looks from the Preen ready-to-wear collection, plus another fun 'Deco Cuts' polish made up of colorful squares suspended in a clear nail varnish.
With the Preen collection taking inspiration from the hot heat of Miami, nail colors like Atlantic Powder blue, Miami Hot pink and Florida Coral are just as summery. The four-part Preen nail polish collection was launched through Nails Inc. at the end of May and it will be available worldwide as of June.
What's Driving This Trend
- Nail Polishes Inspired by Fashion Shows
- Retailers can leverage runway fashion shows for inspiration to create nail polish collections that cater to the changing seasonal trends.
- Collaborative Partnerships Between Brands
- Brands can form exclusive partnerships with fashion designers to create nail polish collections that appeal to their target customers.
- Creative Nail Polish Designs
- Innovation in nail polish designs can boost sales in the beauty industry by creating unique products with eye-catching packaging and varied colors.
Who This Affects Most
- Fashion and Beauty Retailing
- Retailers in the fashion and beauty industry can leverage runway trends to create new product lines that cater to emerging styles and customer preferences.
- Fashion Design and Manufacturing
- Fashion designers can form exclusive partnerships in the beauty industry, providing them with a new revenue source and diversifying their brand offerings.
- Product Packaging and Branding
- Developing visually appealing packaging and branding for nail polish products can help businesses stand out from their competitors and drive sales.
