Sally Hansen has just released Mani Match, a nail polish app that allows users the option to preview a number of different color options before purchasing. Users can choose any of Sally Hansen's 200 different nail polish colors and the app will self-adjust to the hue to their skin tone in order to demonstrate how a shade will look on their fingers in real time. Customers can also preview nail art designs, and the app will even offer suggestions for different possible shades.
The nail polish app also includes the option to purchase any shades tested, and users will further have the options to share their favorite finds with their friends. The goals of the Mani Match app is to ultimately eliminate the need for customers to physically test each color on their nails in order to find their favorite shade. In expertly combining technology and beauty, the app creates a virtual shopping experience that is completely personalized and specific to the needs of the customer.