This spread from the current issue of NAAG Magazine features the stunning Elisa Lasowski lounging listlessly around the city alone. The entire spread portrays an organic feeling that is not often encountered in the generally glamorized world of fashion photography.
NAAG Magazine is an inventive publication created by Agyness Deyn and Fiona Byrne. The slightly unkempt, more humanistic feel of the spread suits the two creators perfectly as they represent true individualism.
Implications - My favorite image from this collection has got to be the one featuring the model sitting at a dining table along with a tea kettle. The nonchalant expression on the model's face really contrasts with the simplistic and almost happy designs of the dishware.
Key Themes Behind This Trend
- Organic Femmetography
- There is an opportunity for photographers to capture the natural, melancholic beauty of women in a more organic and unposed way, perhaps using more candid shots.
- Unkempt Fashion
- There is a trend emerging to depict fashion and beauty in a more relatable and unpolished way, using less makeup, less retouching and portraying models in more raw and unposed shots.
- Individualistic Publications
- There is a growing demand for unique publications focused on individuality and authenticity, which provide a platform for unconventional art and photography.
Where This Applies
- Fashion Photography
- There is an opportunity for fashion photographers to experiment with a more organic and unretouched approach to their work, capturing the natural beauty of their subjects.
- Magazine Publishing
- There is a growing demand for edgier, non-conventional publications that focus on individuality and authenticity, and offer a platform for new and unconventional artists.
- Beauty Industry
- The trend towards less retouching and more natural, relatable beauty could have an impact on the beauty industry, leading to a shift towards more minimalist, natural beauty products.
