Self-Styled Celeb Editorials

Diane Kruger Stuns in the Latest MyTheresa.com Photo Shoot

Known for her innate sense of fashion and being able to pull everything off from a Chanel couture dress to a vintage tee and jeans, Diane Kruger stars in the latest MyTheresa.com photo shoot.

Tapped for the online luxury retailer's 'Women' series, the talented actress is the face of a project that shines a spotlight on fashionable women around the globe -- the always-stunning Alexa Chung was among those chosen. For the MyTheresa.com photo shoot, the blonde beauty poses in brands like Stella McCartney, Jason Wu and Valentino and is styled by Tabitha Simmons. Captured by photographer Jason Kim, Kruger talks about how she does her own hair, makeup and chooses her own clothes in the accompanying interview -- which of course is not the norm in Hollywood!

Self-styled Celebrities
Personal branding and fashion influence are leading to more self-styled celebrity editorials, offering unique opportunities for partnerships and collaborations with luxury brands.

Where This Applies

Online Luxury Retail
The rise of self-styled celeb editorials presents an opportunity for online luxury retailers, like MyTheresa.com, to showcase their products and connect with fashion-forward consumers.
Photography and Styling
The demand for talented photographers and stylists is increasing as self-styled celebrity editorials gain popularity, creating opportunities for creative professionals to work with influential figures.
Hair and Makeup Brands
Self-styled celeb editorials create a demand for hair and makeup products as celebrities take charge of their own styling, presenting opportunities for hair and makeup brands to collaborate and develop tailored products.
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 8%
Freshness 8%

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