Nike introduces a new tonal iteration of the iconic Air Jordan 1 Low sneaker model for the season with the new Mystic Navy palette. The shoe has been racked with many different colorways to join and this time around it is set on a dark palette.
It blends together hues of Black, White, and Mystic Navy that are done so through a premium construction of leather materials. This makes up the base foundation as it is then detailed with hits of Mystic Navy on top -- this adorns the toe box section, continuing to the tongue branding detail, the heel overlay, and the rubber outsole. Most notably, the lateral side of the shoe is marked by the Swoosh branding.
Image Credit: Nike
What's Driving This Trend
- Tonal Sneakers
- There is an opportunity for companies to create tonal sneaker iterations using premium leather materials.
- Dark Sneakers
- There is an opportunity for companies to produce dark colored sneakers with premium leather construction.
- Mystic Navy Colorway
- There is an opportunity for companies to experiment with Mystic Navy as a colorway for sneakers with unique, branded detailing.
Who This Affects Most
- Athletic Footwear
- Companies in the athletic footwear industry can use this trend to create unique, stylish designs with premium materials that incorporate dark and tonal colorways.
- Fashion
- Fashion companies can incorporate tonal and dark-colored sneakers into their collections through collaborations with athletic footwear brands.
- Leather Goods
- Leather goods companies have the opportunity to use premium leather materials to create darker toned sneakers that can be used to complement their existing product lines.
