Director-Approved Secret Chests

Mystery Box Playing Cards by J.J. Abrams is Source of Inspiration

For creatives of all kinds, tapping into an endless source of inspiration can be quite the challenge; the Mystery Box Playing Cards hopes to help with that. Based off of famed American producer and director J.J. Abrams' own intimate experience, which he detailed in a recent TED Talk, it brings some much needed mystery into people's lives by way of a handcrafted lockbox made out of 100-year-old reclaimed wood and 12 decks of playing cards.

Interestingly, the letter that accompanies the Mystery Box Playing Cards leaves it up to the new owner whether or not he or she wants to open it. Abrams' himself kept the lockbox his grandfather gave to him closed to better let his imagination soar. Proceeds go to 826 National, a non-profit organization that promotes literacy and creative writing.

Mystery Box Trends
Incorporating mystery into every day or specialty items to add excitement and interest
Creative Inspiration Trends
Providing unique items for artists and writers to creatively approach their passions
Charitable Product Trends
Products designed to give back a portion of profit to nonprofit organizations

Industries Being Reshaped

Entertainment Industry
Innovative lock box and mystery inspired concepts can be applied to many entertainment industry games and activities to add excitement for users
Retail Industry
Providing new and interesting playing cards and box designs to increase sales and customer interest
Non-profit Industry
Partnering with product designers to bring in profits for nonprofit organizations to support causes they stand for.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 32%
Freshness 8%

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