Essentially a mystery book promotion, the 'Blind Date with a Book' project introduces new reading material to bookworms. Australian secondhand bookshop chain Elizabeth's Bookshops wants to spice up your literary life with this campaign.
Books wrapped in plain brown paper have clues written on the wrappings, but otherwise the contents are indistinguishable. Descriptions consist of things like "Non-fiction, Mother Nature's fury, call of the wild, will give you goosebumps!" The initiative has done so well in stores, the mystery book promotion will be expanding online as well. In addition to being a real-life and very literal example of the saying 'don't judge a book by its cover,' the campaign is also a fun way to find new material and share the love with friends and family.