Myprotein, the popular online consumer sports nutrition brand, recently joined forces with Perfect Day, the leading animal-free dairy protein brand, to launch 'Whey Forward.' The new performance protein powder delivers on taste and nutrition, helping to make performance goals more accessible without compromise.
Whey Forward is made from an animal-free whey protein that uses precision fermentation to create its nature-identical whey protein from microflora instead of animals. The vegan whey protein offers 20 grams of protein per serving, matching the protein found in cow's milk while having a reduced environmental impact, including both reduced water consumption and reduced greenhouse gas emissions. Moreover, the product doesn't compromise on nutrition, taste, or texture of traditional whey protein.
“With Whey Forward, we are removing a barrier to make it even easier for people to find a protein that best suits their performance goals. Pairing Perfect Day’s technology, with our state-of-the-art production and award-winning formula, we are able to maintain the same delicious taste and texture that makes our products leaders in the category,” said Pallav
Tamaskar, Managing Director, Myprotein US.
Whey Forward is available in three flavors -- Creamy Mint Chocolate Chip, Rich Salted Caramel, and Decadent Chocolate Brownie and is available to purchase online.
Key Themes Behind This Trend
- Plant-based Protein Powders
- There is an opportunity to increase the adoption of plant-based proteins through innovative, nature-identical whey protein alternatives like Perfect Day's technology.
- Sustainable Protein
- As the focus on sustainability continues to grow, there is a need for more sustainable protein sources like animal-free whey protein to reduce greenhouse gas emissions and water consumption.
- Precision Fermentation
- The use of precision fermentation technology to create nature-identical proteins provides an opportunity to disrupt traditional protein manufacturing methods.
Where This Applies
- Sports Nutrition
- The use of plant-based and sustainable proteins can disrupt the sports nutrition industry by offering consumers more environmentally friendly options.
- Food Manufacturing
- Precision fermentation technology provides an opportunity for companies to innovate and produce more sustainable protein sources.
- Animal-free Protein
- The animal-free protein industry has disruptive innovation opportunities to create sustainable, plant-based protein options that mimic the taste and texture of traditional animal-based proteins.
