MyHeritage is a new deepfake software that allows users to animate their old family photos. The new feature – appropriately called 'deep nostalgia' – will allow users to upload photos of someone to see the face animated by the algorithm. Since its launch, users have taken to social media platforms to showcase the appearances of their relatives from lifetimes ago.
The deep nostalgia feature on MyHeritage is free to use, however, fans must create an online portfolio and agree to the platform's terms and privacy policy. The facial animation feature is powered by D-ID, an Israeli company TechCrunch Disrupt battlefield alum that maps facial features from the photo for a live portrait.
“The Live Portrait solution brings still photos to life. The photo is mapped and then animated by a driver video, causing the subject to move its head and facial features, mimicking the motions of the driver video,” D-ID said in a press release. “This technology can be implemented by historical organizations, museums, and educational programs to animate well-known figures.”
Image Credit: MyHeritage
Why This Trend Is Growing
- Animated Deepfake Photos
- More companies will develop similar software to animate old photos and create a more dynamic visual experience for users.
- Heritage Sites & Museums
- Historical institutions can use this technology to enhance visitors' experience by bringing exhibits and displays to life through animation.
- Personalized Content
- With more personalized content being made available, advertisers can create more tailored campaigns and promotions that are more likely to resonate with target audiences.
Industries Being Reshaped
- Technology
- Companies in the technology industry can develop similar software and promote stronger user engagement with their products.
- Entertainment
- The entertainment industry can use this technology in the production of films, television shows, and video games to add more life-like animation and create more realistic scenes.
- Marketing & Advertising
- Marketers can use this technology to create more personalized and tailored content for target audiences, leading to more successful campaigns and promotions.
