My New Pink Button is a unique way to add some color to your nether regions.
With a range of colors (Marilyn, Bettie, Ginger and Audry), the My New Pink Button is a kit that will dye your female genitals back to their healthy, youthful color. The product was designed by Karen Mari, who, according to the site "[...] designed [...] after she discovered her own genital color loss. While looking online for a solution she discovered thousands of other women asking the same questions regarding their color loss."
The kit comes with 20 disposable applicators, mixing dish, labia colorant dye and instructional guide.
Implications - Consumers look to purchase products that restore their youth. By offering a quick fix solution that is affordable to consumers, they will more likely purchase in an effort to eliminate high costs of surgeries.
Why This Trend Is Growing
- Genital Color Restoration
- The trend of using products like My New Pink Button to restore color to female genitals presents a disruptive innovation opportunity for the beauty industry.
- Youthful Enhancement
- The trend of seeking products that enhance youthfulness, even in intimate areas, opens up disruptive innovation opportunities in the personal care industry.
- Affordable Solutions
- The trend of consumers seeking affordable solutions for cosmetic concerns creates disruptive innovation opportunities for companies to provide cost-effective alternatives in the beauty industry.
Industries Being Reshaped
- Beauty
- The beauty industry can capitalize on the trend of genital color restoration with innovative products and services that cater to consumers' desire for self-enhancement.
- Personal Care
- The personal care industry can explore disruptive innovation opportunities by developing products that address consumers' desire for youthful enhancement in intimate areas.
- Healthcare
- The healthcare industry can find disruptive innovation opportunities by exploring solutions for genital color restoration that offer non-surgical alternatives to address consumers' concerns.
