The latest My Magazine! editorial produced by photographer Sara Bille takes models Simone Flinthoj and Maja Simonsen to the outdoors. In the primarily black and white series, the two are pictured sitting on docks and sprawled out on picnic blankets, making for the optimal cottage-specific production.
Stylist Hanna Holmgren's selection of relaxed yet chic apparel brought this My Magazine! feature over the top. For shoppers looking for classic yet striking apparel this summer, Holmgren's selection of straw hats, high rise bathing suit bottoms and loose fitting trousers will certainly provide some necessary inspiration.
Further in tune with camping trips was the display of knit sweaters, athletic sneakers and bare feet, all of which will certainly be seen this summer.
What Makes This Trend Stand Out
- Outdoor Editorial Shoots
- Opportunity for photographers and stylists to explore different outdoor locations and capture unique visuals.
- Relaxed Chic Apparel
- Potential for fashion designers to create classic yet striking summer clothing that is both comfortable and fashionable.
- Cottage-inspired Fashion
- Chance for fashion retailers to curate collections inspired by the cottage lifestyle, including straw hats, high rise bathing suit bottoms, and loose fitting trousers.
Sectors Adopting This
- Photography
- Disruption potential for photographers offering outdoor editorial shoots.
- Fashion Design
- Opportunity for fashion designers to create relaxed chic apparel suitable for summer.
- Fashion Retail
- Potential for fashion retailers to offer cottage-inspired fashion collections incorporating straw hats, high rise bathing suit bottoms, and loose fitting trousers.
