The 'ABC' television network released the new 'My Generation' iPad app that syncs with their TV shows to provide additional content.
The 'My Generation' iPad app listens to the audio coming out of the TV and provides additional information and videos on the specific clip, scene or show. Behind-the-scenes features or interactive media can be found while the iPad listens. The concept to incorporate online media with television is a great idea to keep viewers on their television sets.
What Makes This Trend Stand Out
- Syncing Apps
- The 'My Generation' iPad app showcases the trend of syncing apps that enhance the TV viewing experience.
- Second Screen Experience
- The 'My Generation' iPad app exemplifies the trend of second screen experiences, where viewers can engage with additional content while watching TV.
- Interactive Media Integration
- The 'My Generation' iPad app demonstrates the trend of integrating interactive media with traditional television, creating a more immersive and engaging viewing experience.
Sectors Adopting This
- Television Broadcasting
- The 'My Generation' iPad app presents a disruptive innovation opportunity for television broadcasting companies to enhance viewer engagement and retention.
- App Development
- The 'My Generation' iPad app opens up possibilities for app developers to create syncing and interactive apps for various TV networks and shows.
- Advertising and Marketing
- The 'My Generation' iPad app provides a new platform for advertisers and marketers to reach viewers with targeted and interactive advertisements during TV shows.
