'My Friend Smells' is a new service that will send anonymous cologne deliveries to foul-smelling friends. While the service is not exactly subtle, it provides a unique way for consumers to tell a friend that their odor is less than pleasant.
According to its website, My Friend Smells allows "the non-confrontational friends of smelly men and women" to send each other cologne wipes that will combat their BO for good. Users can either choose to send individual cologne wipes or four packs for particularly pungent friends. Each delivery is anonymous, meaning consumers can alert their friend to their foul odor without the need to directly confront them.
Although the service may seem unnecessary, there is a growing demand for products that help consumers avoid confrontation or give feedback in an anonymous way.
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