Google My Business gives business owners the ability to customize the information that appears through searches on Google Maps and on Google searches. Recently, Google announced that a number of new features will be brought to the My Business platform. Business owners can newly add a cover photo -- also present will be a place for logos on the upper right of the page, beside the business name.
Google will also be adding an additional place for images that the business will be able to upload to. The images uploaded will then appear right immediately and will be placed in a central location for Google users to see.
Customers can now follow Business, by creating a profile and hitting the "Follow" button.
Image Credit: Google
Why This Trend Is Growing
- Customization of Google My Business Profile
- Opportunity for companies to develop services that help businesses customize their profile even more efficiently.
- Increased Engagement Through Google My Business
- Opportunity for companies that can enable businesses to take full advantage of customer-relationship building options such as following and engaging with customers.
- Simplification of Business Online Presence
- Opportunity for companies developing AI/ML tools that can simply the process of setting up and managing an online presence for a business.
Industries Being Reshaped
- Digital Marketing
- Opportunity for digital marketing agencies to offer packages that include optimizing Google My Business profiles for small businesses.
- Artificial Intelligence
- Opportunity for AI software companies to develop tools that can automate & optimize online reputation management for small businesses.
- Social Media Management
- Opportunity for social media management companies to expand their customer offering by including Google My Business management in their packages.
