As Fox's Glee finishes up its final season, the announcement was made that the son of Eugenio Derbez, Vadhir Derbez is developing a similarly styled musical show for Latinos called Candela. An undisclosed American network is developing the TV show, which Vadhir will also star in.
The actor explained in an interview with Reforma "I imagine they're doing something similar to 'Glee' but perhaps not like 'I'm on stage and I burst out singing' type of thing but something more of a 'Glee-Rebelde' mashup." In one month's time Vadhir will travel to Miami to start filming the musical show. Sheryl Rubio has also been confirmed to be starring alongside him, forming Candela's main couple.
The show does not have a premiere date set, but it has apparently been sold to more than 100 countries with potential live shows later on.
What Makes This Trend Stand Out
- Hispanic Musical TV Programs
- Opportunity for the development of more Hispanic-themed musical TV shows with broad international appeal.
- Glee-like Musical Shows for Latinos
- Disruptive innovation opportunity in creating musical shows that combine the energy of 'Glee' with the Latin American pop culture influence.
- Expansion of Live Musical Shows
- Potential for live shows spin-offs from popular TV programs, opening up new revenue streams for networks and production companies.
Sectors Adopting This
- Television Broadcasting
- The television industry can explore the demand for Hispanic musical TV programs by developing more content targeting the Latino audience.
- Entertainment Production
- Production companies can capitalize on the popularity of shows like 'Glee' and 'Candela' by creating similar musical programs with a Latino twist.
- Live Entertainment
- Live entertainment venues and event organizers can tap into the potential market demand by hosting live shows based on popular musical TV programs like 'Candela'.
