The 'musical.ly' App is Now Launching Its Own Original Shows

 - Jun 20, 2017
References: musical.ly & hollywoodreporter
musical.ly was first introduced as an app where users could create their own 15-second music videos, but it has since expanded into a platform for so much more. The popular video-sharing app has recently formed partnerships with NBCUniversal, Viacom and Hearst Magazines Digital Media, which will result in the creation of five completely original short-form shows.

Hearst Magazines Digital Media will be launching content under its Seventeen brand, including shows like 'Fashion to DIY' which will show users how to affordably recreate runway looks at home, as well as and 'Seventeen in the City,' which reveals fun spots for youth to visit in NYC.

Other shows will include 'Crush,' which spotlights the celebrity crushes of social media stars, the 'Greatest Story Ever' and a digital version of 'Wild N' Out.'