Bespoke Lost Love Museums

The Museum of Broken Relationships Launched in Toronto

The Museum of Broken Relationships recently debuted in Toronto to commemorate the end of relationships and celebrate lost love. The installation includes various objects that depict a couple's breakup such as cracked mugs with the words Love You engraved on it, incomplete crosswords from a lover who died, bridal wear from a now-single woman, and other emotion-filled articles. Each item includes a handwritten note that explains their story.

The museum was first unveiled in Croatia in 2006 by artists Drazen Grubisic and Olinka Vistica who had recently broken up. The duo wanted to commemorate their 4-year relationship with an installation that displayed some of their special memories. The Museum of Broken Relationships has been shown in over 50 cities and it now gains its treasures through donations from locals that represent a break up they have gone through.

Individuals can visit the museum for free at Harborfront -- 235 Queens Quay W Toronto, ON M5J 2G8 -- until September 8, 2019.

Image Credit: Instagram/@ondrybutt, Instagram/@haleyjspencer

Bespoke Lost Love Museums
Opportunity for creating customized museums that showcase personal artifacts and stories of lost love.

Sectors Adopting This

Art Galleries and Museums
Disruptive innovation opportunity to create new museum experiences focused on personal and emotional narratives.
Event Planning
Opportunity to incorporate unique and personalized exhibitions as part of event planning services, such as weddings or anniversaries.
Therapy and Counseling
Potential for integrating lost love museums as therapeutic tools to help individuals process and heal from heartbreak.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 78%
Freshness 9%

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